LINÉ POISE

Line Poise is a bedding brand that approaches home textiles as part of interior design. It redefines bedding as a visual and emotional detail that completes a space.

The challenge
The goal was to create a brand that feels structured yet expressive — one that connects daily rituals with design culture and art. The identity needed to move beyond utility and communicate atmosphere, calm, and intention.

Our solution
We developed the full brand identity, including naming, visual system, packaging, and digital presence. The direction is minimal and composed, supported by accents like terracotta and olive that add character and warmth. The result is a brand that turns the everyday act of making a bed into a subtle ritual of design and self-expression.