LINÉ POISE

Linen that breathes with you

Client:

LINÉ POISE

Year:

2024

Type:

Creative Direction

,

Identity

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Essential linen, thoughtfully designed to become part of your daily ritual

Essential linen, thoughtfully designed to become part of your daily ritual

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

For Line Poise we developed the full brand identity: naming, visual system, packaging, and digital presence. The brand positions bedding as part of interior design — not just a utility, but a detail that completes the space.

The direction is minimal and structured, with room for expression. Accent shades like terracotta and olive, along with patterns such as stripes, bring character and connect the collection to art and design culture.

At its core, Line Poise is about daily rituals. The way a bedroom feels in the evening or morning shapes how people experience their home. This brand speaks to those who value design, details, and atmosphere — turning bedding into an extension of their own style and way of living.

Credits

Design

:

Elizabeth Vail

Art Direction

:

Elizabeth Vail