LINÉ POISE
Linen that breathes with you
Client:
LINÉ POISE
Year:
2024
Type:
Creative Direction
,
Identity
Project Description
For Line Poise we developed the full brand identity: naming, visual system, packaging, and digital presence. The brand positions bedding as part of interior design — not just a utility, but a detail that completes the space.
The direction is minimal and structured, with room for expression. Accent shades like terracotta and olive, along with patterns such as stripes, bring character and connect the collection to art and design culture.
At its core, Line Poise is about daily rituals. The way a bedroom feels in the evening or morning shapes how people experience their home. This brand speaks to those who value design, details, and atmosphere — turning bedding into an extension of their own style and way of living.
Design
:
Elizabeth Vail
Art Direction
:
Elizabeth Vail