MODU

For MODU we developed the complete brand identity: naming, visual language, packaging, and digital presence. MODU positions tea not as a casual beverage, but as a tool
for balance — part of a daily system that regulates mood, focus, and presence.

The direction is modern and refined, with a sense of clarity and restraint. Subtle tones and tactile details emphasize calmness, while the structure reflects precision and functionality.

At its core, MODU is about rhythm. The way energy flows through the day defines how people perform, create, and live. This brand speaks to those who see wellness as design intentional, minimal, and premium — turning a simple cup
of tea into a ritual that aligns body and mind.