Kyrae

Kyrae is a skincare brand built around the idea that beauty is not fixed — it changes and grows with life. The brand embraces care as a quiet, grounding practice rather than a performance.

The challenge
Our task was to design a visual and verbal identity that feels authentic and modern. The brand needed to convey softness and clarity without leaning into typical “clean beauty” aesthetics.

Our solution
We created the brand concept and packaging design. The direction is calm and precise, using reduced forms, muted tones, and tactile materials. Kyrae speaks to those who view care as continuity — a ritual that restores balance and connects you back to yourself.